Gerrie Electric is one of the largest independent electrical distributors, with 24 key Ontario locations and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry.

Culture

Our core purpose is passionately helping customers be more successful by delivering exceptional experiences. We strive for an inspiring culture and integrity in all that we do. 

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done. 

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.  

What you will be doing

We are looking for a Business Development Manager to drive new customer acquisition in the Industrial & Machine Builder segment across the Greater Toronto Area. This role is dedicated to opening new accounts and re-engaging underutilized customers, with a primary focus on "new logos."

Success in this role requires a hunter mentality—proactively identifying, qualifying, and developing new business opportunities. You'll collaborate closely with internal teams, including Marketing, Product Management, and Automation Specialists, to drive awareness, engagement, and solution adoption.

New Business Development: Identify and target high-potential Machine Builder accounts within the assigned territory, leveraging market intelligence, prospecting tools, and internal resources.

Sales Strategy & Execution: Develop and execute a structured business development plan, working with Branch and Automation leadership to prioritize strategic accounts and industry segments.

Customer Engagement: Build relationships with key decision-makers, conduct discovery meetings, and position our automation solutions as a competitive advantage.

Marketing & Lead Generation Alignment: Work closely with the Marketing team to leverage campaigns, events, and digital strategies that drive inbound interest and accelerate sales opportunities.

CRM & Pipeline Management: Maintain an accurate sales pipeline, track prospecting activities, and document progress in CRM to ensure visibility and alignment with company objectives.

Industry & Product Expertise: Stay informed on industry trends, competitor movements, and emerging technologies to effectively position our offerings.

Cross-Functional Collaboration: Partner with Product Managers, Automation Specialists, and Vendor Teams to develop compelling value propositions and close deals.

Metrics & Performance: Consistently meet or exceed new business development targets, providing regular updates on progress and market insights to leadership.

What you bring to the table

Proven success in a business development or hunter-style sales role within the industrial automation, electrical distribution, or manufacturing sectors.

Strong ability to prospect, qualify, and convert leads into long-term customers.

Experience working with Machine Builders and a solid understanding of automation solutions and industrial technologies.

Excellent communication and presentation skills, with the ability to articulate complex solutions to technical and business stakeholders.

Proficiency in CRM systems and a data-driven approach to sales pipeline management.

Self-motivated, results-oriented, and comfortable working in a fast-paced, collaborative environment.

Graduate of a post-secondary program, preferably from a technical program.

3 – 5+ years of experience in the electrical distribution or related business.

Proven success in a business development and/or account management role.

Strategically minded with strong presentation, communication and relationship-building skills.

Self-motivated with the ability to manage multiple priorities and meet deadlines.

Proficient in Microsoft Office suite.

Don’t have all of these qualifications? Feel free to send in your resume, we can train you on what you need to know or there might be another role that fits better. 

We believe in taking care of our people

Major medical + dental coverage for yourself and your dependents (flex plan options available) 

Employee Assistance Program 

Global travel coverage 

Pension plan with contribution matching 

Training, development and career growth opportunities  

Tuition re-imbursement program 

Promote from within culture 

A diverse and inclusive workplace 

Caring and nurturing environment 

Words that our employees use to describe us

Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful 

*Flexible interview options are available!